Press

Huntersville, NC/ USA, August 19, 2026: Creating a premium label takes far more than exceptional embellishment. It requires the seamless collaboration of design, materials, tooling, printing, finishing, and production expertise. At LOUPE Americas 2026, KURZ will bring this collaboration to life through continuous live demonstrations that showcase how every stage of the production process contributes to a high-quality label.

Under the theme "re:think what's possible in print embellishment," visitors to Booth 1029, Hall A, will experience the complete journey – from the first creative concept to the finished premium label on the shelf. Rather than highlighting individual technologies, KURZ presents an integrated production workflow that illustrates how innovation is created when leading industry partners combine their expertise.

"The most exciting innovations in print embellishment don't happen in isolation," says Allan Quimby, Head of Marketing, KURZ USA. "They happen when experts across the value chain work toward a common goal. That's exactly what we're bringing to life at LOUPE Americas. Visitors will experience how collaboration transforms creative ideas into premium labels."

A complete workflow – from concept to premium label

Throughout the exhibition, visitors will follow the creation of innovative label designs as they move through each stage of production.

Every successful label begins with a strong production foundation. Live on the show floor, Nilpeter demonstrates how advanced press technology provides the stability, precision, and consistency required for premium embellishment applications. "Premium embellishment depends on more than impressive effects – it starts with a production platform converters can trust," says Martin Teilberg, Global Marketing Manager, Nilpeter. "By combining advanced press technology with KURZ's embellishment expertise, we're showing how converters can achieve both creative excellence and reliable industrial performance."

From there, KURZ company Hinderer + Mühlich contributes the precision tooling that enables intricate hot stamping effects to be reproduced consistently throughout production. Visitors experience how tool accuracy forms the basis for repeatable, high-quality embellishment results.

As production moves into finishing, Pantec demonstrates how sophisticated embellishment can be integrated seamlessly into high-performance converting workflows without compromising productivity. "Innovation only creates value when it fits naturally into production," says René Abächerli, CEO and Head of Sales, Pantec. "Our collaboration demonstrates that converters don't have to choose between sophisticated decoration and manufacturing efficiency – they can achieve both."

Supporting the finishing stage, Wilson Manufacturing and RotoMetrics contribute precision-engineered finishing tools that help translate complex designs into clean, repeatable label results. ACTEGA supplies the adhesive technology used in the cold transfer application, supporting consistent transfer quality and reliable performance at production speeds.

Material selection is another essential part of the equation. Together, Avery Dennison and UPM demonstrate how advanced label materials connect creative ambition with reliable industrial production. Avery Dennison showcases how premium label materials create the foundation for visually striking packaging and enable brands to realize increasingly ambitious design concepts. "Great packaging begins long before it reaches the press," says Carlos Barandas, Business Development Manager for Wine, Spirits and Premium, Avery Dennison. "When innovative materials and embellishment technologies are developed together, designers gain the freedom to create labels that elevate brands and capture attention at the point of sale."

At the same time, UPM highlights how the performance and reliability of advanced label materials help translate sophisticated embellishment concepts into robust production processes. " Creative label design can only succeed when it's supported by materials that perform consistently throughout the production process. Our collaboration with KURZ demonstrates how our filmic materials with UPM ProCycle™ adhesive technology enable converters to achieve premium decorative effects while maintaining converting performance and supporting package recyclability." says Anna Hunt, Director of Marketing, Sustainability and Communications, Americas, UPM Adhesive Materials. Together, we're helping our customers bring innovative label concepts to market with confidence.”

More than a technology demonstration

Visitors to the KURZ booth won't simply observe individual machines or products. They will experience how collaboration across the value chain creates tangible value for converters, printers, and brand owners alike. Highlights include:

• Live production of innovative premium labels throughout the exhibition
• A complete workflow – from creative concept to finished label
• Practical insights into modern printing, embellishment, and finishing processes
• Collaboration between leading companies representing every stage of label production
• Direct exchange with experts from across the entire value chain

By bringing every step together in one continuous live demonstration, KURZ illustrates how connected workflows transform creative ideas into commercially successful premium labels – efficiently, reliably, and reproducibly.

Experience the future of print embellishment

LOUPE Americas visitors are invited to experience firsthand how collaboration across the value chain is redefining what's possible in print embellishment. From creative inspiration to industrial production, KURZ and its partners demonstrate that innovation is most powerful when expertise comes together.